When it comes to business cards, there are a lot of factors to consider. For example, you want your card to stand out but also be professional at the same time. You also want it to look good and last a long time. To help you figure out what matters most before going for business card printing, here is this handy guide on what to consider when ordering them:
Font Type
The font type is an essential element of your business card. You want to make sure that it’s bold, clear, easy to read, and in a size that can be read at a distance. Make sure it’s consistent with your brand.
Colour
You’ve probably heard the phrase “first impressions are everything,” and when it comes to business cards, colour is a big part of the first impression that you give. It’s important to consider whether or not your company will benefit from using colour on their business card and what kind of message you want to send through your choice of colour.
Different colours can have different effects on people. Colour also plays into how others perceive your company’s values and culture. Therefore, choosing the correct colour pallet is essential in business card printing.
Design
Design is an essential part of the business card. You want to ensure that the design is professional and conveys your brand. It should be clear, concise and easy to read. It should also be consistent with your overall branding, especially if you plan on using different kinds of cards in different situations.
If your website has a specific colour scheme or logo, it’s also best to have this reflected in the design so that people can easily remember who gave them their card. Another thing worth considering when choosing a design is whether or not your printer imposes any restrictions; some may require specific types of templates for printing purposes or even limit what kind of paper you can use for particular products.
Size
The size of your business card is not just about how it looks. It can also help you to achieve your marketing goals. When choosing the size of your business card, consider the following:
- What type of impression do you want to give? Smaller cards seem more professional, while larger cards make more of an impact and encourage further contact with customers.
- The purpose of this particular piece. For example, if you’re handing out small cards at networking events but don’t want people walking away with multiple copies in their hands at once, opt for something slightly larger so that they are forced to keep only one on hand at all times.
Paper or Cardstock Type
The next factor you should consider when getting a business card is the paper or card stock type. Paper type influences the feel of your business card and affects durability. Regarding durability, paper types are differentiated by their weight and surface texture.
Cardstock is thicker than paper, so it’s less likely to tear or get damaged in transit. It can also be stamped with raised text or graphics for an impressive look that doesn’t risk damage from wear and tear as much as a simple printed surface would. Once you’ve decided on the type of paper you want, the next step is to choose a reliable printing company. Start by searching online for Printing in San Diego, CA, or in your local area, to find reputable businesses that can bring your vision to life.
Conclusion
No matter what you choose, the most important thing is having a business card representing your brand. It’s an excellent opportunity to get creative and showcase your personality, but it can also be intimidating! So before hiring business card printing services, narrow down all the options and choose something that works well for your company.