By Cary Grant 
Push notifications are an effective approach to building brand recognition, generating leads, and boosting revenue. But, to enjoy all of these benefits, you must carefully plan and properly carry out your campaign. Moreover, finding out the best time to send these push notifications to your users is a crucial part of it.
Overall, timing matters a lot in marketing. It can be a decisive factor in how your campaigns work. And still, companies send these push notifications to their users at the wrong time which decreases the chances of completing sales. However, if you know the best time to send your messages to your users, then it can make your campaign more effective and help you get the best results.
To assist you to get the best results, we have come up with this article. Here, you will know why timing matters a lot, what is the right time to send push notifications for your product, and how you can decide the perfect timing for your brand.
Ready? Let’s start then!
Why Push Notifications Timing Is Important?
Let’s say you have a discount going on over the weekend, but you send a push notification about it on Wednesday morning. The user is likely to forget about it because the time difference is simply more, regardless of how well-crafted your push notification is and how attractive the sale is. This is only one of the many examples of poor timing that could cost businesses sales and income.
Here are some explanations for why you should strive to prevent your users from asking, “Why did I get this now”?
1. Timing Can Impact The Engagement Rates
Timing impacts engagement rates. The WordPress push notifications that come as irrelevant or are sent at the wrong time have fewer chances of being viewed by the users. This significantly lowers the campaign’s overall performance.
2. Inconvenient Timing Can Make Your Campaign Ineffective
Timing and relevance go hand in hand in marketing. If you send the push notifications at the wrong time, your campaign will be ineffective. If you have sent reminders in the past, sending a notification 30 minutes before a sale finishes or an event begins can appear efficient. Otherwise, likely, they won’t have any impact on customers’ behaviour. To ensure that your efforts produce fruitful results, it is crucial to focus on the timing, pinpoint each campaign’s needs, and take into account the receivers in the early stages of campaign preparation.
3. Push Notifications Sent At the Wrong Time Can Make The Users Irritated
Think about getting a notification from a brand at 5 a.m. or during rush hour when you are attempting to get to work. What would you think of the company after that? Would you think about doing business with them again? Many users may view messages received at the wrong time as spam, projecting an image of a brand that doesn’t care about what its customers want. Users may quickly become irritated by these types of notifications.
Contrarily, a thoughtfully created and personalized notification that is sent at the appropriate moment can be extremely valuable to the recipient and foster strong brand associations.
Best Time To Send Push Notifications To Users
Now that you know why timing matters while sending push notifications, we can proceed further to find out the best time to send push notifications to users and how you can decide the ideal schedule for your brand.
1. Best Days of the Week to Send Push Notifications
The day on which your push notification is sent is a crucial consideration when creating your push notification strategy. Sending out a message on Saturday won’t do much good if you run a cafe near a business hub and want to advertise your lunch offerings.
Once more, your company’s demands and the requirements of the campaign will determine the optimal day to deliver push notifications. There are some days, though, that are said to increase the Click-through rate across the board for most businesses.
The days with the highest interaction for push notifications are typically Tuesday, Sunday, and Friday, while Wednesday is the least popular day to send messages. For push notifications in the eCommerce space, Wednesdays often produce the highest results, whereas Tuesdays are excellent for the media and finance industries.
2. Best Time of the Day to Send Push Notifications
The best time to send push notifications during the day plays a vital role. Again, a lot will depend on your business and target market. There is a summary of the optimal periods for several sectors below.
This is helpful information that you can use to decide when is the right time of day for your brand to deliver push notifications. If you think that there is a need to adjust your schedule, you can use the findings and insights to do so.
How to Choose the Best Time to Send Push Notifications to Your Users
Here are a few factors to consider when deciding the best time for your company’s needs.
1. Check Time Zone
An important factor that will decide the outcome of your campaign is the timing at which your users will start receiving push notifications from you. Your users frequently use multiple time zones around the world and are not always available at the same time. To determine the ideal time to deliver push notifications, make sure your notification’s schedule corresponds to the time zone of each target user. A well-timed push notification can have a significant impact on how your users feel overall.
2. Choose the Right Frequency
Here, frequency refers to both the number of notifications you send per period and the gaps between them. When advertising specials or discounts, for example, three push notifications spaced throughout the day may be effective, but three notifications delivered simultaneously run the risk of coming across as intrusive and spammy. What you may do in this situation is prioritize your messages or create texts with different times of the day in mind.
We have categorized the frequency as per the industry:
- News: 3-4 times per day
- Travel: 2-3 times per day
- Games: Once a day
- Fitness: 3-4 times a week
Conclusion
When it comes to personalizing your WordPress push notifications for your users, timing matters more than just what you say and how you say it. We hope you have understood the best time to send push notifications to users.
WonderPush offers a modern advertising platform that allows businesses or website owners to use push notifications to monetize their online traffic and advertisers to send notifications to their target audience, with the users’ consent. So, start sending push notifications with WonderPush right now!