By Cary Grant If you want people to find your website, you need to be search engine friendly. Just having a website isn’t a guarantee that the website will get website traffic. But, if you take all the right steps, you’ll see an increase in website traffic over time. The key step is to have an optimized website. If your website is properly optimized, Google will recognize it as a valuable source of information. Be sure to check out EngineRoom if you would like to know more about social media advertising companies.
Hence, it will direct those searching for what you have to offer to your website. These and other reasons we’ll discuss below are the necessary steps if you want to drive traffic to your website. So, let’s talk about on-page SEO and how it can benefit your business in 2022.
The content is still king
The words written on each website page matter, especially if the content is relevant and optimised. In order to optimise the content for search engines, it has to include the keywords that are relevant to your line of business. People will find you by typing in the search terms containing keywords into Google. You don’t want to miss out on this element because it matters. First, do quality keyword research, recognise those beneficial to your business and produce content that is both relevant, and optimised and contains relevant keywords and their variations, but in a natural way.
Page titles are important
Title tags or page titles are an important element of on-page optimisation. These inform the search engines and visitors of the purpose of each page. The purpose of a page should match the search intent of those looking for similar content. Also, if this element is properly optimised, it will help your website climb the ranks. Focus on making it up to 60 characters and include a corresponding keyword.
Headers matter too
Headers or headings also known as h1, h2 and h3 tags, help search engines navigate your website and also help your visitors find what they are searching for. They help you organise and structure your content in a search-engine-friendly way. As a rule, you should use the most important keyword in h1, the variation of the first one as h2. H1 keyword and page title keyword should be consistent.
Meta descriptions are as important as the previous two
A meta description is a short text that appears next to a URL in search engine results. You’ll see a list of URLs and below each one will be a short text that can fit into a maximum of 160 characters. This short text is a meta description and it can increase the click-through rate.
This is because you can optimise this short text to include something unique about your business, the call to action and the keyword you want to rank for. And if you want to get the best insight into what searchers are shown for the keyword you wish to rank for, do your own research. This way you’ll see other results and you’ll know how to tailor and optimise your copy to give people just what they came for.
URL optimisation
The key to properly optimised URLs is to be as short and informative as possible. This step helps create a simple and consistent site hierarchy, that is easy to navigate, search engine friendly and user-friendly. If you need help with this or any other element of on-page SEO, teaming up with SEO Sydney or other SEO experts in your area will make your efforts a lot easier. Experts know how to optimise your URL structures to avoid having those 404 errors from happening or any other issues that occur when you change your URL structures without paying attention to all the details.
Optimise your images
Images have to be optimised to prevent them from slowing down your website and to make it easier for Google to learn what the images represent. This is where image alt-text comes in by making it easy for Google to read them. Image alt text should describe what the image is about in a concise and descriptive manner. It has to be up to 125 characters and try not to stuff it with keywords because you might achieve a negative effect.
Have a structured markup
Structured markup can help Google navigate and understand your website better. This is a piece of code added to your website that helps Google understand it. It’s also necessary if you want to show structured snippets and other elements if your website appears to someone searching on Google. If this is properly optimiswed, it will upgrade the user experience.
Take advantage of properly placed internal links
If you’ve taken our first element seriously, you already have quality pieces of content across your website. You can drive your visitors to other pages on your website by placing internal links within the content of a single webpage. For example, if you mention an important concept, and you have a blog post on this matter, you can simply add a hyperlink and take people in a different way.
This way, you don’t have to write about something you’ve already written. But, if someone is interested in learning more, they can learn more without leaving your website. This link will just take them internally, to other content on your website.
Your website has to be mobile-friendly
In this day and age, your website has to be both search engine friendly and mobile-friendly. Mobile phones are no longer a tool to call or text someone, we also use them to Google anything we need at that moment, do online shopping, and take snapshots of our lives. Make sure your website is equally fast and user-friendly when accessed on a mobile device, and that the usability is as effective as a desktop website.
Site speed increases user experience
If your website is too slow, it can be a clear sign that you either don’t have any optimisation elements in place or that optimisation is done badly. Also, if you want to provide the ultimate user experience, the website load speed has to be fast. If your website takes ages to load, even google will recognise this as a bad experience for users. Users will just go to your competitor instead and you will lose out on valuable website traffic. So, improve website load speed to ensure your visitors stick around.
Read also: Five-Minute Guide to Implementing SEO for Enduring Search Success
Conclusion
If you want to stay competitive in a highly competitive market, you have to make it easier for people to find you. Work on your on-page SEO to acquire all the benefits of it and reap the results.