As more people use the internet to do their shopping, they must be able to pay with their preferred payment methods easily. Having a good checkout page is important to boost sales and conversions.
The checkout page is where people pay for their purchases. Having a good and easy-to-use payment processing system will help retain customers. There are several ways that you can make it easier for your customers to pay with their credit cards.
1. Offering Multiple Payment Methods
Many websites only provide one electronic bill payment method on their checkout page. People expect websites to have multiple payment methods available. Although it’s not necessary to have all payment methods offered, it’s important to consider the target audience when it comes to choosing a method.
For example, if your customers mainly use credit cards, then it would be beneficial to allow them to make direct bank transfers and payments using all major credit cards.
2. Accept Payments Without Needing an Account
One important factor that you should consider when it comes to making a good online shopping experience is not requiring customers to set up an account to make a purchase. Having a wall that prevents people from paying is a bad idea as it can prevent potential customers from making purchases. One way to make it easier for customers is to allow them to check out as a guest.
3. Make Errors Easily Fixable
Unfortunately, there are many common mistakes that people make during the checkout process. For instance, people might type their credit card number incorrectly or forget to put the “@” in their email addresses. It’s your job to make sure that these errors are fixed. Some websites display an error message at the very top of their pages, while others make the users scroll down to the correct field.
Make errors easily fixable. Having an error message in the field where it occurred is a good idea and makes the error easy to find.
4. Reassure Consumers Your Site is Secure
Customers don’t want to shop on sites they don’t feel are secure. Having a secure sockets layer (SSL) certificate is a good idea to help protect your customers’ credit card information and personal information. This type of certificate can help prevent unauthorized access to your data. Having a seamless design and not directing your customers to a third-party site will ensure your checkout process is secure.
5. Have Clearly Defined Calls-to-Action
When it comes to making a good online shopping experience, you need to have a clear and consistent call to action. Never leave your customers wondering what the next step in the checkout process is. Having a clear and consistent call-to-action will help your potential customers make informed decisions.
6. Minimize Distractions
The end of the sales cycle is the point where your potential customers start to make their decisions. Having a well-designed and consistent checkout page is important to ensure that your potential customers are getting the necessary attention to complete their purchases.
No matter how small or large your ad budget is, make sure that you do not put up any advertisements. Your goal is to see that your potential customers are getting the necessary attention to complete their purchases.
7. Only Require Essential Information
While building an email list, it’s important to limit the amount of information that you request. Having a long list of fields to fill out can make it difficult for people to pay you. This often leads to cart abandonment.
To avoid losing customers due to the excessive amount of information that you’re asking for, follow the example of Buffer. Their payment form has a limit on the number of fields that you’re required to fill out. Make sure that you include an explanation as to why this information is required. Having a good explanation can help your potential customers make informed decisions.
While these listed tips will help decrease the number of people abandoning your shopping cart on your website, it is still a good idea to test different designs to see what works best for your shoppers. Your checkout page is where your window shopping consumers convert to paying customers.